Takao Nouen Awarded for Delicate Mission at 2020 NYIOOC

Japanese producer Takao Nouen has won a Silver Award at the 2020 NYIOOC World Olive Oil Competition for its Olive Hatake brand, a delicate Mission.

To cultivate olives with honesty and in earnest requires hard work and dedication. Recently the number of people who help Takao Nouen from home and abroad is increasing year-by-year. More than 500 people came and helped me this harvest season. I think Takao Nouen Olive Hatake is blessed.

Toyohiro Takao, CEO

The company produces extra virgin olive oil traditional methods.

"To cultivate olives with honesty and in earnest requires hard work and dedication," CEO Toyohiro Takao said. "Recently the number of people who help Takao Nouen from home and abroad is increasing year-by-year. More than 500 people came and helped me this harvest season. I think Takao Nouen Olive Hatake is blessed."

Takao said that finding the right moment to harvest the olives is a challenge each year.

"There is a particular season for each olive variety and I think the challenge is not to miss the best time to harvest," he said. "Picking opportunities come only once a year, so I believe it is the mission of people who are concerned with olives to draw out the best taste of each olive variety at that moment."

The NYIOOC World Olive Oil Competition, held each spring in New York, is the world's largest and most prestigious olive oil contest and its annual listing of award winners is considered the authoritative guide to the year’s best extra virgin olive oils.

The complete list of winners can be viewed on the Official Index of the World's Best Olive Oils