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My Precious Olive Tree is the brainchild of Ioanna Kanellopoulou, a former journalist who found herself responsible for the family olive grove during the Greek economic crisis. She studied how to care for olive trees, consulted other farmers and olive oil experts and scientists, and within a few years her olive oil won a couple of major awards, which inspired a desire to share her olive oil with the world. My Precious Olive Tree adoption program was born soon after.